The key finding that we think is noteworthy is that Giving Australia "has identified a growing proportion or rate of giving and increasing generosity in giving."
The report goes on to say that nonprofit organizations are most likely
to be sustained by regular and generous giving built on a long-term
relationship with the giver. (Hallelujah!) The extent to which "individuals and businesses are connected with communities seems to be a factor in giving."
Those who have used the services provided by the nonprofit or who have
benefited most from the community - through, for example, higher
education or high incomes - tend to give more and at greater rates.
Since 1997, giving of money by individuals in Australia adjusted for
inflation has risen about 58%. This growth in giving is due to various
factors, such as the increasing size of the Australian adult
population, sustained economic prosperity, and greater and positive
publicity for giving, including the use of more sophisticated appeals
and fundraising methods by some nonprofits.
We salute the great work of the vibrant Australian nonprofit sector.