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Face01 of 300 by Edward J Grug IIIFace02 of 300 by Edward J Grug IIIFace03 of 300 by Edward J Grug IIIFace04 of 300 by Edward J Grug IIIFace05 of 300 by Edward J Grug IIIFace06 of 300 by Edward J Grug IIIFace07 of 300 by Edward J Grug IIIFace08 of 300 by Edward J Grug IIIFace09 of 300 by Edward J Grug IIIFace10 of 300 by Edward J Grug III


Decembers artist is Charlie Redeye's (from Modern Tales.com) Edward Grug III,
Guiness Drinking Book of Records Holder for most prolific, profound,
proficient and prolaps-i mean - poignant Australian cartoonist working
a sweat today. Grug has chosen The James Croft Hope Foundation as his charity for the next 30 days and beyond as he draws 300 Faces in 30 Days. Yes folks. 300.


Don’t
forget to refresh your browser kids to see the brand spanking new
header image and don’t forget to check back there every day for more of
Grugs illustrations.


Catch all the action at http://300.mpm.org.au


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How to make your website "sticky"

By the Entrepreneur Business Centre

Any strategy which ensures that a visitor stays within your site can be said to increase the site's "stickiness". The stickier the site, the more you increase your chances of raising revenue from it.

Likewise, strategies that encourage your visitors to return to your website are just as valuable.

These strategies can range from the simple links that help your visitor bookmark your site to a well-planned operation, which includes building a customer database and marketing directly to those customers.

Adding an online section to your business calls for a specialised marketing strategy. This is because the Internet is a totally different medium in which to conduct business, and conventional marketing strategies just don't work.

In a "bricks and mortar" business, for example, you can draw up a profile of your customers, work out what attracts them to your business and fine tune your product, advertising and marketing strategies accordingly.

With a potential global audience, however, it is hard to determine who will see your website unless you design your site to attract a certain type of customer. Your marketing strategies, therefore, will have to be reassessed.

You should use every opportunity to market and promote your online and offline business ventures simultaneously. For example, always include your "real world" details and your web address on all of your advertising.

Knowing where to start

If you have a direct sales catalogue, for instance, you should include your website address in it and also have information about the catalogue on your website.

Your website is a powerful marketing tool and should be used as such. It can reach millions of people, so take advantage and promote your offline store too.

You will need to develop a strategy that uses your existing marketing to promote your online venture, as well as develop a totally new strategy to attract people to your business via the Internet.

This adjustment to your current marketing doesn't need to be expensive, but will require more than simply incorporating your web address on all your existing promotional products and advertisements.

It is important to consider what is required for marketing on the web - often called e-marketing or electronic marketing.

For e-marketing, you will need to know how search engines work so that you can gear your website to take advantage of them.

This also means that you will have to understand why and how people use the search engines to get information, and as a result, how to use them to your own advantage.

In addition to this, you will need to investigate your other e-marketing options. Selling products is not the only way of raising revenue through your website. There are other opportunities such as affiliate programs, linking and banner advertising.

At the same time, you should consider the benefits of collaborating with other businesses. Once you have worked out how to get people to your site, how do you get them to stay or even come back?

E-mail programs, chat rooms and bulletin boards are all effective marketing tools which will help you attract and keep customers.

Of equal importance is your ability to track customer visits and their behaviour once at your site. In order to enhance your site and build an effective marketing strategy, you need to know how people came to your site (through search engines, banner ads etc) and what they found most or least interesting once they were there.

Using bookmarks to bring people back

Giving customers to ability to bookmark your website is frequently overlooked by web designers.

Obviously you would like your visitors to return to your page as frequently as possible. Browsers such as Netscape Navigator and Internet Explorer enable the visitor to "Bookmark" or add your site to their "Favourites" very easily. However, your visitor has to remember to do this.

If you add a special feature where the visitor is prompted to bookmark your site, you may well increase your number of return customers.

If you use web tracking programs, you will be able to identify your most used web pages. Alternatively, try to identify which page you feel is most likely to interest your viewers.

Ideally, this will be the one that contains the most information, and provides strong links to your revenue raising pages.

Position your "Bookmark this site" instructions at the top right hand side of these pages. Clicking on this link will cause their Favourites or Bookmark window to open, facilitating the bookmarking operation.

You can then track how effective this feature is through your web analysis software.

If visitors have entered your site at one of your "bookmark" pages and not through the home page or a search engine, you know the bookmarking is not only working but also that page is proving interesting to your customers.

Related articles:

This article is sourced from the Entrepreneur Business Centre's Information Resource Centre.
© 1999-2004 Entrepreneur Business centre (www.ebc.com.au), a division of CCH Business Services.

Disclaimer: This information article on the ninemsn web site is provided as a general information service only and should not be relied upon as a substitute for the advice of a properly qualified professional. Neither ninemsn or the Entrepreneur Business Centre assume or accept any responsibility for, and neither shall be liable for, the accuracy or appropriate application of any information on the site.



Related Links

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On Top Down Under
http://blog.raisingmoremoney.com/

We traveled recently to the wonderful cities of Melbourne and Sydney, Australia, to meet with our friends at the Fundraising Institute - Australia. Before we left, we were fortunate to have had a chance to download "Giving Australia: Research on Philanthropy in Australia," an initiative of the Prime Minister's Community Business Partnership coordinated in part by the FIA.

The key finding that we think is noteworthy is that Giving Australia "has identified a growing proportion or rate of giving and increasing generosity in giving." The report goes on to say that nonprofit organizations are most likely to be sustained by regular and generous giving built on a long-term relationship with the giver. (Hallelujah!) The extent to which "individuals and businesses are connected with communities seems to be a factor in giving." Those who have used the services provided by the nonprofit or who have benefited most from the community - through, for example, higher education or high incomes - tend to give more and at greater rates.

Since 1997, giving of money by individuals in Australia adjusted for inflation has risen about 58%. This growth in giving is due to various factors, such as the increasing size of the Australian adult population, sustained economic prosperity, and greater and positive publicity for giving, including the use of more sophisticated appeals and fundraising methods by some nonprofits.

We salute the great work of the vibrant Australian nonprofit sector.

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Just posted 10 Astounding, Amazing Faces by Maggie McFee of http://www.katiegalaxy.com]Katie Galaxy fame.

Come say hello and tell her what a great job she did!

Just to recap, In 30 Days an artist draws 30 high quality or 300 spontaneous, interesting Faces for Charity. Zines and Prints are produced from the results.

This block the artist is Mike Delight (that would be me) with friends Mark Fittocks, Chris Wahl, Kenny Chan and Maggie McFee. The sponsored charity for this block is 'Operation: Funnybone' - http://www.funnybone.org.au

Next block is Dean Rankine supporting TEAR Australia. (he'll be drawing 30 High Quality Faces)

In other news, our online store will be an online store soon!

http://300.mpm.org.au

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<img src="http://www.mpm.org.au/300/img/01/Faces254.png<img src=" Just posted 10 Astounding, Amazing Faces by Maggie McFee of http://www.katiegalaxy.com]Katie Galaxy fame. Come say hello and tell her what a great job she did! Just to recap, In 30 Days an artist draws 30 high quality or 300 spontaneous, interesting Faces for Charity. Zines and Prints are produced from the results. This block the artist is Mike Delight (that would be me) with friends Mark Fittocks, Chris Wahl, Kenny Chan and Maggie McFee. The sponsored charity for this block is 'Operation: Funnybone' - http://www.funnybone.org.au Next block is Dean Rankine supporting TEAR Australia. (he'll be drawing 30 High Quality Faces) In other news, our online store will be an online store soon! http://300.mpm.org.au
  • toofy

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“My friend/This guy I know/Some guy called Mike is drawing 300 faces in 30 days for charity. If you’re interested in taking a look go to:

http://300.mpm.org.au

He’s about 1/2 way through. More faces go up every day. Once a week he has a special guest draw a days worth of faces (10). So far he has had web cartoonist Mark Fittock and Australian MAD artist Chris Wahl appear. Next week Kenny Chan, a manga artist and publisher will be drawing 10 robot faces.

Please pass the link to anyone you might think is interested.

Love Kylie (or whatever your name is)”

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Daily update for Non-Profit Organisations.

The following information is new on ato.gov.au since the last update:

Non-Profit News Service No. 0118 - Bulk mail out to non-profit
organisations voluntarily registered for GST

Sep 2005. Next month, the Tax Office will write to approximately 16,000
non-profit organisations that are voluntarily registered for GST with a
view to encouraging them to de-register. This document outlines the mail
out and its key messages.
http://ato.gov.au/distributor.asp?doc=/content/64279.htm
Published: 29 Sep 2005

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Well, our new (temporary)website is up and running.
As of October 1st, our first project will be up and running.

This one!

The concept is simple, in 30 days an artist (or a collective of artists) must draw 300 faces.

Punters preorder a set of signed and numbered prints, posters and/or zines that we will produce containing the 300 faces.
All proceeds from product sales (after production costs) go to the Artists choice of Charity or Community driven group.

Click on our sponsor ads!

If you are interested in donating your time to this project dial INFO@MPM.ORG.AU

The inaugural 300 Faces in 30 Days will be launching soon at http://300.mpm.org.au

Artists lined up for the coming months include Mike Delight and Dean Rankine.
  • toofy

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http://www.sealight.com.au

Sealight Books is based in South-East Queensland, Australia and specialises in selling Graphic Novels to Public and Educational Libraries. We pride ourselves in providing a comprehensive service for libraries who are just venturing into a new collection or who wish to expand their established collection of graphic novels in a balanced and thorough way. We source the highest quality Graphic Novels from distributors locally and overseas.

There are a number of resources available from Sealight to help librarians make informed decisions about the most appropriate graphic novels for their collection. These resources have been created in collaboration with Librarians and Teacher-Librarians all over the country. If you are interested in starting a new collection we can help to select titles to suit your requirements or if you already have an established collection we can suggest titles to help you expand the collection's range.

Mail: PO Box 1071 Maleny Qld. 4552 Australia

Phone: (07) 5494 2989 Fax: (07) 5494 3103

email: info@sealight.com.au

ABN: 20 768 970 375